After a 4-year hiatus The Biggest Loser returned in 2020 with a more holistic “mind-and-body” approach to health. So to relaunch the reality weight-loss show we inspired the world to become better losers with fun motivational messaging on contextual OOH. Our biggest feat was a takeover of the famous "Rocky Steps" in Philadelphia (never before advertised on).

With the show set to launch Jan 28th we centered the campaign around the one thing on everyone’s mind this time of year: maintaining their New Year’s resolutions. From athletic store windows to juice bars and as paths along mall floors (mall walking is great cardio), the new and improved Biggest Loser was right there cheering anyone with a healthy fitness goal on.

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