To launch the new Netflix Original series Dead to Me, we created a a multi-station experience that invited participants to let their unfiltered emotions free through three distinct “rage rooms” that mirrored scenes from the show. We created custom activations that housed a house a slo-mo cake smashing booth, a scream-activated auraphoto™ booth, and a Corvette smashing experience aptly named “Whoop Some Glass.” Over 600 people took part and shared thousands of posts on social media.