This project was all about “blocation, blocation, blocation.” To promote Season Three of Netflix’s Narcos we put ads right under fans' noses—literally. Clings and coasters featuring a deceptively life-like line of Disco dust educated fans about the newcomer Cali Cartel and assure them the new villains in would be just as badass and fun to watch as the Pablo Escobar in previous seasons. We dealt with bars in LA, NY, SF, and Chicago in this guerrilla effort that generated a pretty sick buzz.