The right ad placement can be crucial to pulling off a bold idea. So, to promote Season Three of Narcos we put ads right under fans' noses—literally. We created clings and coasters featuring a headline and a deceptively life-like line of Colombian white (AKA Disco Dust AKA Wall Street Wowzer AKA You get the drift) in this campaign aptly named “Blocations.” This season was the first without the Pablo Escobar character, and Netflix wanted to educate fans and ensure them the new kingpins were just as badass and ruthless, so the lines were a mix of clever and informative.